I have a guest post over at Matthew Nisbet's new Age of Engagement.
The blog had featured a post about modern fan culture and marketing. I couldn't help but fold this into some thoughts on science communication. Can an awareness of tensions and connections between fan culture and entertainment marketing have applications for work aiming to connect members of “the public” with scientific ideas and communities? I left a comment and Nisbet asked me to expand as a post.
It's something I've thought about a bit over the last few years. I discussed the notion of a rhetorical reference to a community of readers in my PhD, and discussed audience-to-audience interaction with students when teaching courses on science online and science's interactions with fiction. I also wrote an article a couple of years back about branding and children's literature which involved some study of social marketing. I should admit the blogpost was slightly hastily put together though, grabbing through some disparate ideas on something that there probably should be more research into. There's a load more I could say around the topic, I'm still working out how to put them together, and what would make the right case study. I'd love to hear further thoughts (or examples, from science and/ or fan culture), either here of over at the Big Think post itself.
Nisbet's been blogging about science communication for a while. His 'Framing Science' at scienceblogs is mentioned in my list of blog recommendations for prospective students last month). His new blog promises to maintain this interest, but take a broader look at communication, culture and public affairs, as well as reinvigorate his interest in the relationship between science and religion (see his introductory post for more details).
He's been setting up in his new home with a prestigious quantity of posts for the start of term. I've already been interested to read pieces reflecting upon the NYTimes article about peer review, and (re)framings of nuclear power. The Big Think site it is hosted on is sometimes known as the YouTube for ideas, and there are a fair number of videos in blogposts (which I'd say is a good thing, something and plan to experiment with myself in the next year).
So, go read my ramblings on fan culture and public engagement, let me know if you have any thoughts, and do add Nisbet's new blog to your list of regular reads.